01 Welcome and Introduction/001 Welcome to the retargeting admasterclass plus a sneak preview ... Dont Skip.mp4289.07MB
01 Welcome and Introduction/002 What is remarketing and retargeting Defining our objectives and purpose.mp4625.94MB
02 The Digital Advertising Ecosystem Understanding How Retargeting Works/003 The Digital Advertising Ecosystem Part 1.mp4485.45MB
02 The Digital Advertising Ecosystem Understanding How Retargeting Works/004 The Digital Advertising Ecosystem Part 2.mp4397.46MB
02 The Digital Advertising Ecosystem Understanding How Retargeting Works/005 Understanding Ad Exchanges And How They Work.mp4739.94MB
02 The Digital Advertising Ecosystem Understanding How Retargeting Works/006 What Remarketing Looks Like On The Inside.mp4282.08MB
03 Developing Your Remarketing and Retargeting Strategies/007 Audiences and Segments The Foundation Of Your Remarketing Strategy.mp4272.99MB
03 Developing Your Remarketing and Retargeting Strategies/008 Understanding Intent Signals and Visitor Engagement.mp4451.97MB
03 Developing Your Remarketing and Retargeting Strategies/009 Behavioral Characteristics - The Composition Of Your Segments.mp4587.36MB
03 Developing Your Remarketing and Retargeting Strategies/010 Combining Characteristics - Infinite Possibilities.mp4272.38MB
03 Developing Your Remarketing and Retargeting Strategies/011 Characteristics That Matter To You ... Your First Assignment.mp486.33MB
04 Planning Your Retargeting Campaigns Like A Pro/012 Funnel Based Segmentation - Funnel Mapping.mp4378.44MB
04 Planning Your Retargeting Campaigns Like A Pro/013 Funnel Based Segmentation - Using The Funnel To Develop Your Lists.mp4359.41MB
04 Planning Your Retargeting Campaigns Like A Pro/014 Using Your Website To Plan Your Remarketing Lists.mp4731.28MB
04 Planning Your Retargeting Campaigns Like A Pro/015 Mapping Your Ad Groups Using Your Lists and Values Part 1.mp4371.05MB
04 Planning Your Retargeting Campaigns Like A Pro/016 Mapping Your Ad Groups Using Your Lists and Values Part 2.mp4356.79MB
05 Using Google Analytics To Develop and Build Your Audience Segments/017 Introduction To The Google Analytics Tag.mp4178.34MB
05 Using Google Analytics To Develop and Build Your Audience Segments/018 Logging In To Google Analytics Account Retrieving Your Analytics Tracking Tag.mp414.32MB
05 Using Google Analytics To Develop and Build Your Audience Segments/019 Adding Your Google Analytics Tag To Your Website And Verifying That Its Working.mp479.17MB
06 Tips Tricks Shortcuts Using Google Tag Manager as Your Tag Management System/020 The Benefits Of Using Google Tag Manager.mp420.04MB
06 Tips Tricks Shortcuts Using Google Tag Manager as Your Tag Management System/021 Signing Into Your Google Tag Manager Account.mp417.63MB
06 Tips Tricks Shortcuts Using Google Tag Manager as Your Tag Management System/022 Adding Your Basic Google Analytics Tag Through Google Tag Manager.mp431.99MB
06 Tips Tricks Shortcuts Using Google Tag Manager as Your Tag Management System/023 Setting Up Custom Button and Link Click Tracking In Google Tag Manager.mp448.77MB
06 Tips Tricks Shortcuts Using Google Tag Manager as Your Tag Management System/024 Adding Page Level Scroll Depth Tracking In Google Tag Manager.mp450.73MB
06 Tips Tricks Shortcuts Using Google Tag Manager as Your Tag Management System/025 Adding Custom User Engagement Timers In Google Tag Manager.mp453.01MB
06 Tips Tricks Shortcuts Using Google Tag Manager as Your Tag Management System/026 Adding Google Adwords Conversion Tracking Through Google Tag Manager.mp431.1MB
06 Tips Tricks Shortcuts Using Google Tag Manager as Your Tag Management System/027 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager.mp428.11MB
07 Building Your Remarketing Audiences In Your Google Analytics Account/028 Linking Your Google AdWords and Google Analytics Accounts.mp424.06MB
07 Building Your Remarketing Audiences In Your Google Analytics Account/029 Introduction To The Google Analytics Audience Builder.mp439.49MB
07 Building Your Remarketing Audiences In Your Google Analytics Account/030 Building Remarketing Audiences In Google Analytics Based On URL Attributes.mp451.27MB
07 Building Your Remarketing Audiences In Your Google Analytics Account/031 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data.mp447.76MB
07 Building Your Remarketing Audiences In Your Google Analytics Account/032 Setting Up Remarketing Sequences In The Google Analytics Audience Builder.mp411.41MB
07 Building Your Remarketing Audiences In Your Google Analytics Account/033 Setting Up Goal Based Remarketing Audiences In Google Analytics.mp432.36MB
07 Building Your Remarketing Audiences In Your Google Analytics Account/034 Setting Up Event Based Audiences Using The Google Analytics Display Builder.mp445.4MB
07 Building Your Remarketing Audiences In Your Google Analytics Account/035 Importing Remarketing Audiences From The Google Analytics Solutions Gallery.mp440.18MB
07 Building Your Remarketing Audiences In Your Google Analytics Account/036 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns.mp454.3MB
07 Building Your Remarketing Audiences In Your Google Analytics Account/037 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences.mp445.28MB
08 Introduction To Configuring Your Remarketing Campaigns In Google AdWords/038 How Google Analytics and AdWords Talk To Each Other.mp423.16MB
08 Introduction To Configuring Your Remarketing Campaigns In Google AdWords/039 Importing Google Analytics Goals into AdWords For Conversion Tracking.mp419.2MB
08 Introduction To Configuring Your Remarketing Campaigns In Google AdWords/040 Viewing and Analyzing Google Analytics Remarketing Audiences in Google AdWords.mp449.85MB
09 Using The Google AdWords Audience Builder To Build Your Retargeting Audiences/041 Introduction To Building Retargting Ads Lists In Google AdWords.mp410.52MB
09 Using The Google AdWords Audience Builder To Build Your Retargeting Audiences/042 Building and Configuring New Retargeting ads lists inside Google AdWords.mp437.42MB
09 Using The Google AdWords Audience Builder To Build Your Retargeting Audiences/043 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic.mp429.54MB