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Linkedin - Become a Digital Advertising Specialist [AhLaN]

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Linkedin - Become a Digital Advertising Specialist AhLaN

文件列表
  1. 07.Marketing Attribution and Mix Modeling/03-Marketing Mix Modeling/07-Forecasting future scenarios for planning.mp446.1MB
  2. 01.Google Ads Essential Training/01-Introduction/01-The power of Google Ads.mp426.43MB
  3. 01.Google Ads Essential Training/02-Pay-Per-Click Advertising/01-An overview of Google Ads.mp48.66MB
  4. 01.Google Ads Essential Training/02-Pay-Per-Click Advertising/02-Understanding consumer intent.mp44.96MB
  5. 01.Google Ads Essential Training/02-Pay-Per-Click Advertising/03-Where Google Ads appear.mp43.72MB
  6. 01.Google Ads Essential Training/02-Pay-Per-Click Advertising/04-How Google Ads appear.mp44.57MB
  7. 01.Google Ads Essential Training/02-Pay-Per-Click Advertising/05-Benefits of using Google Ads.mp44.88MB
  8. 01.Google Ads Essential Training/02-Pay-Per-Click Advertising/06-Understanding the Google Ads structure.mp46.55MB
  9. 01.Google Ads Essential Training/02-Pay-Per-Click Advertising/07-How the Google Ads auction works.mp410.61MB
  10. 01.Google Ads Essential Training/03-Before Getting Started/01-Define your goals.mp44.64MB
  11. 01.Google Ads Essential Training/03-Before Getting Started/02-Define your customers.mp45.5MB
  12. 01.Google Ads Essential Training/03-Before Getting Started/03-Set realistic expectations.mp46.26MB
  13. 01.Google Ads Essential Training/03-Before Getting Started/04-Craft the buyer journey.mp45.86MB
  14. 01.Google Ads Essential Training/04-Getting Started with Ads/01-Signing up for Google Ads.mp43.73MB
  15. 01.Google Ads Essential Training/04-Getting Started with Ads/02-Exploring the dashboard.mp413.12MB
  16. 01.Google Ads Essential Training/04-Getting Started with Ads/03-Exploring campaigns.mp49.05MB
  17. 01.Google Ads Essential Training/04-Getting Started with Ads/04-Exploring ad groups.mp43.36MB
  18. 01.Google Ads Essential Training/04-Getting Started with Ads/05-Exploring ads keywords and insights.mp47.02MB
  19. 01.Google Ads Essential Training/05-Researching Your Keywords/01-How keywords work.mp45.41MB
  20. 01.Google Ads Essential Training/05-Researching Your Keywords/02-Brainstorming keyword ideas.mp44.56MB
  21. 01.Google Ads Essential Training/05-Researching Your Keywords/03-Tools to help with keyword ideas.mp410.69MB
  22. 01.Google Ads Essential Training/05-Researching Your Keywords/04-Use Google Keyword Planner for ideas.mp410.59MB
  23. 01.Google Ads Essential Training/05-Researching Your Keywords/05-Evaluate keyword search volume.mp49.74MB
  24. 01.Google Ads Essential Training/06-Targeting with Keywords/01-Options for targeting with keywords.mp43.1MB
  25. 01.Google Ads Essential Training/06-Targeting with Keywords/02-Broad match targeting.mp43.01MB
  26. 01.Google Ads Essential Training/06-Targeting with Keywords/03-Phrase match targeting.mp43.62MB
  27. 01.Google Ads Essential Training/06-Targeting with Keywords/04-Exact match targeting.mp43.83MB
  28. 01.Google Ads Essential Training/06-Targeting with Keywords/05-Negative match targeting.mp42.86MB
  29. 01.Google Ads Essential Training/07-Creating Your First Google Ads Campaign/01-Choose a campaign goal in Google Ads.mp410.46MB
  30. 01.Google Ads Essential Training/07-Creating Your First Google Ads Campaign/02-Calculate customer lifetime value.mp45.98MB
  31. 01.Google Ads Essential Training/07-Creating Your First Google Ads Campaign/03-Decide on your budget in Google Ads.mp45.33MB
  32. 01.Google Ads Essential Training/07-Creating Your First Google Ads Campaign/04-Set your bids in Google Ads.mp412.07MB
  33. 01.Google Ads Essential Training/07-Creating Your First Google Ads Campaign/05-Set network settings in Google Ads.mp43.12MB
  34. 01.Google Ads Essential Training/07-Creating Your First Google Ads Campaign/06-Select your audience in Google Ads.mp413.81MB
  35. 01.Google Ads Essential Training/08-Creating Your First Advertisement/01-Writing a great ad.mp49.14MB
  36. 01.Google Ads Essential Training/08-Creating Your First Advertisement/02-Create an ad group and add keywords.mp411.46MB
  37. 01.Google Ads Essential Training/08-Creating Your First Advertisement/03-Create responsive search ads.mp412.81MB
  38. 01.Google Ads Essential Training/08-Creating Your First Advertisement/04-Add ad extensions in Google Ads.mp410MB
  39. 01.Google Ads Essential Training/08-Creating Your First Advertisement/05-Finalize your Google Ads campaign.mp42.72MB
  40. 01.Google Ads Essential Training/08-Creating Your First Advertisement/06-Adjust campaign settings in Google Ads.mp43.91MB
  41. 01.Google Ads Essential Training/09-Advanced Advertising Tracking/01-Connecting Google Analytics.mp48.67MB
  42. 01.Google Ads Essential Training/09-Advanced Advertising Tracking/02-What is conversion tracking.mp44.75MB
  43. 01.Google Ads Essential Training/09-Advanced Advertising Tracking/03-Setting up conversion tracking.mp418.89MB
  44. 01.Google Ads Essential Training/09-Advanced Advertising Tracking/04-Reviewing conversion data.mp46.97MB
  45. 01.Google Ads Essential Training/10-Monitoring Your Advertisements/01-Reports available in Google Ads.mp49.59MB
  46. 01.Google Ads Essential Training/10-Monitoring Your Advertisements/02-Campaign reports in Google Ads.mp48.14MB
  47. 01.Google Ads Essential Training/10-Monitoring Your Advertisements/03-Search term reports in Google Ads.mp48MB
  48. 01.Google Ads Essential Training/11-Key Optimization Strategies/01-Key optimization tips.mp48.42MB
  49. 01.Google Ads Essential Training/11-Key Optimization Strategies/02-Setting up campaign experiments.mp49.32MB
  50. 01.Google Ads Essential Training/11-Key Optimization Strategies/03-Reviewing bid adjustments.mp410.09MB
  51. 01.Google Ads Essential Training/11-Key Optimization Strategies/04-Reviewing speed score.mp45.46MB
  52. 01.Google Ads Essential Training/12-Conclusion/01-Continue working with Google Ads.mp418.42MB
  53. 02.Building an Integrated Online Marketing Plan/01-Introduction/01-Welcome.mp439.98MB
  54. 02.Building an Integrated Online Marketing Plan/01-Introduction/02-The strategy problem.mp410.67MB
  55. 02.Building an Integrated Online Marketing Plan/02-Find Your Business Strategy/01-Knowing who you are.mp413.26MB
  56. 02.Building an Integrated Online Marketing Plan/02-Find Your Business Strategy/02-Defining your narrative statement.mp424.99MB
  57. 02.Building an Integrated Online Marketing Plan/02-Find Your Business Strategy/03-Identifying emotional needs.mp48.85MB
  58. 02.Building an Integrated Online Marketing Plan/02-Find Your Business Strategy/04-Create your value statement.mp426.93MB
  59. 02.Building an Integrated Online Marketing Plan/03-Define Your Target Customers/01-Identifying customer groups.mp410.14MB
  60. 02.Building an Integrated Online Marketing Plan/03-Define Your Target Customers/02-Creating a customer persona.mp411.42MB
  61. 02.Building an Integrated Online Marketing Plan/03-Define Your Target Customers/03-Measuring customer lifetime value.mp46.84MB
  62. 02.Building an Integrated Online Marketing Plan/03-Define Your Target Customers/04-Quantifying customer loyalty.mp410.85MB
  63. 02.Building an Integrated Online Marketing Plan/04-Research Find What Your Customers Want/01-Researching keywords to find audience needs and interests.mp411.9MB
  64. 02.Building an Integrated Online Marketing Plan/04-Research Find What Your Customers Want/02-Using Google Trends to find market trends and customer insights.mp48.62MB
  65. 02.Building an Integrated Online Marketing Plan/04-Research Find What Your Customers Want/03-Developing your initial plan.mp47.09MB
  66. 02.Building an Integrated Online Marketing Plan/04-Research Find What Your Customers Want/04-Using micromoments to create customers.mp410.43MB
  67. 02.Building an Integrated Online Marketing Plan/05-Clearly Identify Business Goals and Build Processes/01-Defining your marketing goals.mp416.54MB
  68. 02.Building an Integrated Online Marketing Plan/05-Clearly Identify Business Goals and Build Processes/02-Differentiating between acquisition and engagement.mp411.15MB
  69. 02.Building an Integrated Online Marketing Plan/05-Clearly Identify Business Goals and Build Processes/03-Understanding messaging and objectives.mp421.05MB
  70. 02.Building an Integrated Online Marketing Plan/06-Develop a Long-Term Marketing Plan/01-Understanding the purpose of content marketing.mp418.26MB
  71. 02.Building an Integrated Online Marketing Plan/06-Develop a Long-Term Marketing Plan/02-Planning content assets.mp49.22MB
  72. 02.Building an Integrated Online Marketing Plan/06-Develop a Long-Term Marketing Plan/03-Creating a long-term content calendar.mp412.31MB
  73. 02.Building an Integrated Online Marketing Plan/06-Develop a Long-Term Marketing Plan/04-Curating content.mp45.96MB
  74. 02.Building an Integrated Online Marketing Plan/07-Turn Cookies into Customers/01-Getting the big picture.mp48.26MB
  75. 02.Building an Integrated Online Marketing Plan/07-Turn Cookies into Customers/02-Retargeting visitors.mp414.11MB
  76. 02.Building an Integrated Online Marketing Plan/07-Turn Cookies into Customers/03-Designing effective landing pages.mp415.24MB
  77. 02.Building an Integrated Online Marketing Plan/07-Turn Cookies into Customers/04-Getting that email address.mp410.4MB
  78. 02.Building an Integrated Online Marketing Plan/07-Turn Cookies into Customers/05-Stopping the blast.mp413.97MB
  79. 02.Building an Integrated Online Marketing Plan/08-Measure and Modify Your Plan/01-Measuring the right things.mp412.81MB
  80. 02.Building an Integrated Online Marketing Plan/08-Measure and Modify Your Plan/02-Visualizing your measurement process.mp49.39MB
  81. 02.Building an Integrated Online Marketing Plan/08-Measure and Modify Your Plan/03-Developing a 360 customer profile.mp415.51MB
  82. 02.Building an Integrated Online Marketing Plan/09-Conclusion/01-Next steps.mp433.66MB
  83. 03.Learning Google Tag Manager/01-Introduction/01-Use Google Tag Manager GTM for all your web code tags.mp47.25MB
  84. 03.Learning Google Tag Manager/01-Introduction/02-Understanding Google Tag Manager.mp411.8MB
  85. 03.Learning Google Tag Manager/01-Introduction/03-Understanding the GTM hierarchy.mp49.74MB
  86. 03.Learning Google Tag Manager/01-Introduction/04-Server-side vs client-side tags explained.mp42.59MB
  87. 03.Learning Google Tag Manager/02-Work with Accounts and Containers/01-How to configure permissions and security in Google Tag Manager.mp410.32MB
  88. 03.Learning Google Tag Manager/02-Work with Accounts and Containers/02-Create an account and container.mp411.17MB
  89. 03.Learning Google Tag Manager/02-Work with Accounts and Containers/03-Install your first container.mp410.24MB
  90. 03.Learning Google Tag Manager/02-Work with Accounts and Containers/04-Install Google Tag Manager in WordPress.mp410.3MB
  91. 03.Learning Google Tag Manager/03-Using Built-in Tags/01-Efficiency bonus Google Analytics built-in tags.mp413.66MB
  92. 03.Learning Google Tag Manager/03-Using Built-in Tags/02-CrazyEgg and other built-in tags.mp410.01MB
  93. 03.Learning Google Tag Manager/04-Work with Variables/01-Understanding basic variables.mp49.6MB
  94. 03.Learning Google Tag Manager/04-Work with Variables/02-Utilize built-in variables.mp410.57MB
  95. 03.Learning Google Tag Manager/04-Work with Variables/03-Create custom variables.mp45.58MB
  96. 03.Learning Google Tag Manager/04-Work with Variables/04-Dynamic variables.mp410.6MB
  97. 03.Learning Google Tag Manager/04-Work with Variables/05-Incorporating custom JavaScript into GTM variables.mp48.69MB
  98. 03.Learning Google Tag Manager/05-Create Triggers/01-Understanding triggers.mp410.87MB
  99. 03.Learning Google Tag Manager/05-Create Triggers/02-Fire Google Analytics events using triggers.mp419.1MB
  100. 03.Learning Google Tag Manager/06-Control Versioning/01-Create versions and view publishing history.mp412.5MB
  101. 03.Learning Google Tag Manager/06-Control Versioning/02-Import and export configurations.mp47.4MB
  102. 03.Learning Google Tag Manager/07-Debug Your Tags/01-Using Preview and Debug modes.mp49.71MB
  103. 03.Learning Google Tag Manager/07-Debug Your Tags/02-Using WASP to debug.mp418.81MB
  104. 03.Learning Google Tag Manager/08-Use Custom HTML Tags/01-Understanding and using custom HTML tags.mp46.9MB
  105. 03.Learning Google Tag Manager/08-Use Custom HTML Tags/02-Understanding and using custom Image tags.mp45.6MB
  106. 03.Learning Google Tag Manager/08-Use Custom HTML Tags/03-Best practices for custom HTML tags.mp45.21MB
  107. 03.Learning Google Tag Manager/09-Conclusion/01-Learning more about Google Tag Manager.mp43.41MB
  108. 04.Digital Marketing Foundations/01-Introduction/01-Connecting with customers online.mp421.91MB
  109. 04.Digital Marketing Foundations/01-Introduction/02-What is digital marketing.mp49.5MB
  110. 04.Digital Marketing Foundations/01-Introduction/03-Getting started with digital marketing.mp415.27MB
  111. 04.Digital Marketing Foundations/02-The Digital Marketing Framework/01-The building blocks of digital marketing.mp414.85MB
  112. 04.Digital Marketing Foundations/02-The Digital Marketing Framework/02-The marketing funnel.mp413.38MB
  113. 04.Digital Marketing Foundations/02-The Digital Marketing Framework/03-The buyer journey.mp416.31MB
  114. 04.Digital Marketing Foundations/02-The Digital Marketing Framework/04-Creating a buyer journey map.mp418.54MB
  115. 04.Digital Marketing Foundations/03-Digital Marketing First Steps/01-Developing a marketing strategy.mp415.84MB
  116. 04.Digital Marketing Foundations/03-Digital Marketing First Steps/02-Defining your value proposition.mp423.22MB
  117. 04.Digital Marketing Foundations/03-Digital Marketing First Steps/03-Identifying your target market.mp422.63MB
  118. 04.Digital Marketing Foundations/03-Digital Marketing First Steps/04-Creating your persona.mp414.09MB
  119. 04.Digital Marketing Foundations/03-Digital Marketing First Steps/05-Establishing goals.mp415.26MB
  120. 04.Digital Marketing Foundations/03-Digital Marketing First Steps/06-Developing your KPIs.mp420.62MB
  121. 04.Digital Marketing Foundations/03-Digital Marketing First Steps/07-Drafting a one-page marketing plan.mp416.81MB
  122. 04.Digital Marketing Foundations/04-Digital Marketing Key Concepts/01-Digital marketing is persuasive.mp415.94MB
  123. 04.Digital Marketing Foundations/04-Digital Marketing Key Concepts/02-Digital marketing is data driven.mp415.06MB
  124. 04.Digital Marketing Foundations/04-Digital Marketing Key Concepts/03-How online analytics work.mp416.12MB
  125. 04.Digital Marketing Foundations/04-Digital Marketing Key Concepts/04-Capturing key insights.mp416.38MB
  126. 04.Digital Marketing Foundations/04-Digital Marketing Key Concepts/05-Connecting with your customer.mp419.77MB
  127. 04.Digital Marketing Foundations/05-Digital Marketing Hub and Spokes/01-Understanding your online presence.mp421.26MB
  128. 04.Digital Marketing Foundations/05-Digital Marketing Hub and Spokes/02-Deciding on a marketing channel.mp412.57MB
  129. 04.Digital Marketing Foundations/05-Digital Marketing Hub and Spokes/03-The power of messaging.mp421.65MB
  130. 04.Digital Marketing Foundations/05-Digital Marketing Hub and Spokes/04-Creating lean messaging.mp417.73MB
  131. 04.Digital Marketing Foundations/05-Digital Marketing Hub and Spokes/05-How to prioritize in marketing.mp412.57MB
  132. 04.Digital Marketing Foundations/06-Digital Marketing with Your Website/01-Optimizing your website.mp421.67MB
  133. 04.Digital Marketing Foundations/06-Digital Marketing with Your Website/02-Investing in copywriting.mp423.43MB
  134. 04.Digital Marketing Foundations/06-Digital Marketing with Your Website/03-Building landing pages that convert.mp420.43MB
  135. 04.Digital Marketing Foundations/07-Digital Marketing with SEO/01-What is SEO.mp417.82MB
  136. 04.Digital Marketing Foundations/07-Digital Marketing with SEO/02-Essential SEO techniques.mp424.09MB
  137. 04.Digital Marketing Foundations/07-Digital Marketing with SEO/03-Evaluating local SEO.mp421.34MB
  138. 04.Digital Marketing Foundations/08-Digital Marketing with Paid Channels/01-Introduction to paid advertising.mp421.99MB
  139. 04.Digital Marketing Foundations/08-Digital Marketing with Paid Channels/02-Identifying the value of a customer.mp421.2MB
  140. 04.Digital Marketing Foundations/08-Digital Marketing with Paid Channels/03-Deciding when to pay to advertise.mp418.25MB
  141. 04.Digital Marketing Foundations/08-Digital Marketing with Paid Channels/04-Budgeting for paid marketing.mp420.81MB
  142. 04.Digital Marketing Foundations/08-Digital Marketing with Paid Channels/05-Creating your first paid campaign.mp417.93MB
  143. 04.Digital Marketing Foundations/09-Digital Marketing with Social Media/01-The value of social media marketing.mp416.24MB
  144. 04.Digital Marketing Foundations/09-Digital Marketing with Social Media/02-Getting started with social media.mp419.04MB
  145. 04.Digital Marketing Foundations/09-Digital Marketing with Social Media/03-Deciding on a platform.mp415.3MB
  146. 04.Digital Marketing Foundations/09-Digital Marketing with Social Media/04-Building and leveraging followers.mp420.24MB
  147. 04.Digital Marketing Foundations/10-Digital Marketing with Email/01-The power of email marketing.mp419.85MB
  148. 04.Digital Marketing Foundations/10-Digital Marketing with Email/02-Developing an email marketing plan.mp420.18MB
  149. 04.Digital Marketing Foundations/10-Digital Marketing with Email/03-Dealing with email fatigue.mp412.18MB
  150. 04.Digital Marketing Foundations/10-Digital Marketing with Email/04-Measuring the success of email.mp419.89MB
  151. 04.Digital Marketing Foundations/10-Digital Marketing with Email/05-Tools to launch successful campaigns.mp411.44MB
  152. 04.Digital Marketing Foundations/11-Digital Marketing with Video/01-The impact of video marketing.mp410.13MB
  153. 04.Digital Marketing Foundations/11-Digital Marketing with Video/02-Getting started with video marketing.mp423.2MB
  154. 04.Digital Marketing Foundations/12-11 Analytics Skills/01-Deciding what to track.mp423.26MB
  155. 04.Digital Marketing Foundations/12-11 Analytics Skills/02-Generating reports.mp411.88MB
  156. 04.Digital Marketing Foundations/12-11 Analytics Skills/03-Campaign tagging.mp419.56MB
  157. 04.Digital Marketing Foundations/13-Additional Marketing Channels/01-Digital marketing Influencer marketing.mp424.32MB
  158. 04.Digital Marketing Foundations/13-Additional Marketing Channels/02-Digital marketing Automation.mp420.77MB
  159. 04.Digital Marketing Foundations/14-Trends to Watch/01-Trends to watch Interactivity.mp412.03MB
  160. 04.Digital Marketing Foundations/14-Trends to Watch/02-Trends to watch Chatbots.mp416.25MB
  161. 04.Digital Marketing Foundations/14-Trends to Watch/03-Trends to watch Artificial intelligence.mp413.12MB
  162. 04.Digital Marketing Foundations/15-Conclusion/01-Continue learning digital marketing.mp48.34MB
  163. 05.SEO Foundations/01-Introduction/01-Leveraging the power of search to accomplish your business goals.mp429.15MB
  164. 05.SEO Foundations/02-Overview of SEO/01-What is search engine optimization SEO.mp430.39MB
  165. 05.SEO Foundations/02-Overview of SEO/02-Reading search engine result pages.mp415.71MB
  166. 05.SEO Foundations/02-Overview of SEO/03-Setting SEO expectations.mp422.43MB
  167. 05.SEO Foundations/02-Overview of SEO/04-How SEO affects your business.mp421.34MB
  168. 05.SEO Foundations/03-Keywords The Foundation of SEO/01-Why you need a keyword-research plan.mp416.47MB
  169. 05.SEO Foundations/03-Keywords The Foundation of SEO/02-How to research keywords.mp422.06MB
  170. 05.SEO Foundations/03-Keywords The Foundation of SEO/03-Tools to help you analyze keywords.mp49.69MB
  171. 05.SEO Foundations/03-Keywords The Foundation of SEO/04-Understanding keyword attributes.mp413.11MB
  172. 05.SEO Foundations/03-Keywords The Foundation of SEO/05-Understanding keyword distribution.mp410.04MB
  173. 05.SEO Foundations/03-Keywords The Foundation of SEO/06-Ongoing keyword evaluation.mp418.83MB
  174. 05.SEO Foundations/04-Content Optimization How Search Engines and People View Web Pages/01-Understanding content optimization.mp417.05MB
  175. 05.SEO Foundations/04-Content Optimization How Search Engines and People View Web Pages/02-Optimizing site structure.mp424.06MB
  176. 05.SEO Foundations/04-Content Optimization How Search Engines and People View Web Pages/03-Optimizing textual page elements.mp425.09MB
  177. 05.SEO Foundations/04-Content Optimization How Search Engines and People View Web Pages/04-Optimizing nontext components of a webpage.mp412.53MB
  178. 05.SEO Foundations/04-Content Optimization How Search Engines and People View Web Pages/05-Optimizing for personalized search.mp422.88MB
  179. 05.SEO Foundations/05-Content Optimization Technical SEO/01-Interpreting the code behind webpages.mp414.09MB
  180. 05.SEO Foundations/05-Content Optimization Technical SEO/02-Understanding how search engines index content.mp423.3MB
  181. 05.SEO Foundations/05-Content Optimization Technical SEO/03-Working with canonical URLs and redirects.mp426.26MB
  182. 05.SEO Foundations/05-Content Optimization Technical SEO/04-Leveraging microformats.mp426.16MB
  183. 05.SEO Foundations/05-Content Optimization Technical SEO/05-Working with server-side factors.mp425.49MB
  184. 05.SEO Foundations/05-Content Optimization Technical SEO/06-Using Google Search Console.mp417.89MB
  185. 05.SEO Foundations/06-Long-Term Content Planning/01-Overview of long-term content strategies.mp419.03MB
  186. 05.SEO Foundations/06-Long-Term Content Planning/02-Plan a successful content strategy and avoid common mistakes.mp435.11MB
  187. 05.SEO Foundations/06-Long-Term Content Planning/03-Understanding different types of content.mp431.62MB
  188. 05.SEO Foundations/06-Long-Term Content Planning/04-Getting ideas for content.mp424.33MB
  189. 05.SEO Foundations/06-Long-Term Content Planning/05-Working with an editorial calendar.mp47.52MB
  190. 05.SEO Foundations/06-Long-Term Content Planning/06-Promote your content with social media.mp431.33MB
  191. 05.SEO Foundations/06-Long-Term Content Planning/07-Measuring content performance.mp433.76MB
  192. 05.SEO Foundations/07-Link-Building Strategies/01-Understanding the importance of links.mp436.02MB
  193. 05.SEO Foundations/07-Link-Building Strategies/02-Building internal links.mp418.84MB
  194. 05.SEO Foundations/07-Link-Building Strategies/03-Building external links.mp435.53MB
  195. 05.SEO Foundations/07-Link-Building Strategies/04-Finding link-building opportunities.mp49.89MB
  196. 05.SEO Foundations/08-Measuring SEO Effectiveness/01-Measuring SEO performance.mp432.46MB
  197. 05.SEO Foundations/08-Measuring SEO Effectiveness/02-Analyzing keywords.mp48.04MB
  198. 05.SEO Foundations/08-Measuring SEO Effectiveness/03-Analyzing links.mp49.68MB
  199. 05.SEO Foundations/09-Ecommerce Local and Mobile SEO Considerations/01-Understanding SEO and ecommerce.mp416.42MB
  200. 05.SEO Foundations/09-Ecommerce Local and Mobile SEO Considerations/02-Understanding local SEO.mp417.73MB
  201. 05.SEO Foundations/09-Ecommerce Local and Mobile SEO Considerations/03-Understanding mobile SEO.mp417.96MB
  202. 05.SEO Foundations/10-Conclusion/01-Determining your next steps.mp49.99MB
  203. 06.Content Marketing Foundations/01-Introduction/01-What is content marketing.mp431.88MB
  204. 06.Content Marketing Foundations/02-Creating a Content Strategy/01-Setting strategic goals.mp426.01MB
  205. 06.Content Marketing Foundations/02-Creating a Content Strategy/02-Defining your audience.mp419.88MB
  206. 06.Content Marketing Foundations/03-Choosing the Right Topics/01-Finding relevant topic ideas.mp426.33MB
  207. 06.Content Marketing Foundations/03-Choosing the Right Topics/02-Organizing topics into categories.mp420.2MB
  208. 06.Content Marketing Foundations/04-Producing Content/01-Tips for successful storytelling.mp427.42MB
  209. 06.Content Marketing Foundations/04-Producing Content/02-Selecting the right type of content.mp422.52MB
  210. 06.Content Marketing Foundations/05-Optimizing Content/01-Formatting content for a frictionless experience.mp428.65MB
  211. 06.Content Marketing Foundations/05-Optimizing Content/02-Formatting content for distribution.mp415.64MB
  212. 06.Content Marketing Foundations/06-Distributing Content/01-Promoting with owned and shared media.mp420.97MB
  213. 06.Content Marketing Foundations/06-Distributing Content/02-Promoting with earned and paid media.mp425.7MB
  214. 06.Content Marketing Foundations/07-Integrating Content/01-Integrating content across departments.mp421.1MB
  215. 06.Content Marketing Foundations/07-Integrating Content/02-Repurposing content to earn more benefits.mp422.83MB
  216. 06.Content Marketing Foundations/08-Measuring Content/01-Attributing content actions to results.mp424.72MB
  217. 06.Content Marketing Foundations/09-Innovating with Content/01-Conveying thought leadership with content.mp425.97MB
  218. 06.Content Marketing Foundations/09-Innovating with Content/02-The key to the quality versus quantity debate.mp427.66MB
  219. 06.Content Marketing Foundations/09-Innovating with Content/03-Experimenting beyond best practices.mp426.04MB
  220. 06.Content Marketing Foundations/10-Conclusion/01-Staying updated on content marketing.mp410.85MB
  221. 07.Marketing Attribution and Mix Modeling/01-Introduction/01-Measuring marketing performance.mp410.57MB
  222. 07.Marketing Attribution and Mix Modeling/02-Multi-touch Attribution Models/01-Last-click attribution The default model.mp44.28MB
  223. 07.Marketing Attribution and Mix Modeling/02-Multi-touch Attribution Models/02-Time decay and conversion lags.mp46.67MB
  224. 07.Marketing Attribution and Mix Modeling/02-Multi-touch Attribution Models/03-Linear attribution Treating all touches equally.mp45.09MB
  225. 07.Marketing Attribution and Mix Modeling/02-Multi-touch Attribution Models/04-First-click models From awareness to acquisition.mp46.38MB
  226. 07.Marketing Attribution and Mix Modeling/02-Multi-touch Attribution Models/05-Position-based models and assigning credit.mp45.13MB
  227. 07.Marketing Attribution and Mix Modeling/02-Multi-touch Attribution Models/06-Data-driven attribution and machine learning.mp45.47MB
  228. 07.Marketing Attribution and Mix Modeling/02-Multi-touch Attribution Models/07-Click windows and view-through conversions.mp48.1MB
  229. 07.Marketing Attribution and Mix Modeling/03-Marketing Mix Modeling/01-Before and after an event Trend analysis.mp412.72MB
  230. 07.Marketing Attribution and Mix Modeling/03-Marketing Mix Modeling/02-Linear regression with a single variable.mp416.01MB
  231. 07.Marketing Attribution and Mix Modeling/03-Marketing Mix Modeling/03-Variables with positive and negative correlations.mp419.46MB
  232. 07.Marketing Attribution and Mix Modeling/03-Marketing Mix Modeling/04-Multivariable regression Building your marketing mix model.mp440.17MB
  233. 07.Marketing Attribution and Mix Modeling/03-Marketing Mix Modeling/05-Feature transformation with diminishing returns and adstocks.mp433.47MB
  234. 07.Marketing Attribution and Mix Modeling/03-Marketing Mix Modeling/06-Statistical tests to validate your models accuracy.mp444.28MB
  235. 07.Marketing Attribution and Mix Modeling/04-Incrementality and AB Testing/01-AB testing for statistical significance.mp47.39MB
  236. 07.Marketing Attribution and Mix Modeling/04-Incrementality and AB Testing/02-Bandit testing Optimizing for results over accuracy.mp410.24MB
  237. 07.Marketing Attribution and Mix Modeling/04-Incrementality and AB Testing/03-Geo and lift testing to prove incrementality.mp46.1MB
  238. 07.Marketing Attribution and Mix Modeling/04-Incrementality and AB Testing/04-How did you hear about us Surveys and panel studies.mp44.86MB
  239. 07.Marketing Attribution and Mix Modeling/04-Incrementality and AB Testing/05-Working with multiple attribution methods.mp47.22MB
  240. 07.Marketing Attribution and Mix Modeling/05-Conclusion/01-Continuing to improve your model accuracy.mp46.34MB
  241. 08.Learning to Write Marketing Copy/01-Introduction/01-Becoming a great copywriter.mp418.87MB
  242. 08.Learning to Write Marketing Copy/01-Introduction/02-Using the exercise files.mp46.47MB
  243. 08.Learning to Write Marketing Copy/01-Introduction/03-What you should know.mp415.27MB
  244. 08.Learning to Write Marketing Copy/02-Overview of Marketing Copywriting/01-What is copywriting.mp421.36MB
  245. 08.Learning to Write Marketing Copy/02-Overview of Marketing Copywriting/02-Types of marketing copywriting.mp425.16MB
  246. 08.Learning to Write Marketing Copy/02-Overview of Marketing Copywriting/03-Preparing yourself to write copy.mp419.14MB
  247. 08.Learning to Write Marketing Copy/02-Overview of Marketing Copywriting/04-Overview of the course project.mp411.74MB
  248. 08.Learning to Write Marketing Copy/03-Writing Copy/01-Assembling your tools.mp419.8MB
  249. 08.Learning to Write Marketing Copy/03-Writing Copy/02-Creating the plan.mp415.41MB
  250. 08.Learning to Write Marketing Copy/03-Writing Copy/03-Freewriting to get ideas down.mp423.92MB
  251. 08.Learning to Write Marketing Copy/03-Writing Copy/04-Writing the first draft.mp411.66MB
  252. 08.Learning to Write Marketing Copy/03-Writing Copy/05-Observing general rules.mp419.6MB
  253. 08.Learning to Write Marketing Copy/03-Writing Copy/06-Polishing the draft.mp422.41MB
  254. 08.Learning to Write Marketing Copy/03-Writing Copy/07-Writing a headline.mp425.59MB
  255. 08.Learning to Write Marketing Copy/03-Writing Copy/08-Testing your headlines.mp49.72MB
  256. 08.Learning to Write Marketing Copy/03-Writing Copy/09-Selling the page.mp411.87MB
  257. 08.Learning to Write Marketing Copy/03-Writing Copy/10-Rewriting existing copy.mp423.63MB
  258. 08.Learning to Write Marketing Copy/03-Writing Copy/11-Using typography effectively.mp426.01MB
  259. 08.Learning to Write Marketing Copy/04-Writing for Various Media/01-Structuring for print.mp418.16MB
  260. 08.Learning to Write Marketing Copy/04-Writing for Various Media/02-Structuring for online.mp414.93MB
  261. 08.Learning to Write Marketing Copy/04-Writing for Various Media/03-Writing copy for a webpage.mp417.08MB
  262. 08.Learning to Write Marketing Copy/04-Writing for Various Media/04-Writing copy for a product description.mp418.71MB
  263. 08.Learning to Write Marketing Copy/04-Writing for Various Media/05-Writing copy for social media.mp417.9MB
  264. 08.Learning to Write Marketing Copy/05-Conclusion/01-Setting an editorial calendar.mp420.11MB
  265. 08.Learning to Write Marketing Copy/05-Conclusion/02-Managing brand voice.mp428.02MB
  266. 08.Learning to Write Marketing Copy/05-Conclusion/03-Taking copywriting to the next level.mp418.42MB
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