FreeCourseSite com Udemy - Copywriting secrets - How to write copy that sells

1. 1. Chapter 1/1. PROMO - copywriting secrets from the master.mp48.62MB
2. 10. Marketing's best kept secret/1. What are White Papers (the most powerful way to generate B2B sales).mp46.11MB
3. 10. Marketing's best kept secret/2. Sales lead generation - the lowdown.mp47.59MB
4. 10. Marketing's best kept secret/3. What do White Papers look like.mp44.22MB
5. 11. Samples and useful links/1. 30 finished examples.mp41.89MB
6. 2. FREE TASTER/1. FREE TASTER.mp415.64MB
7. 3. Welcome - how to gain the most from this course/1. Welcome - and how to get the most out of this course.mp43.84MB
8. 4. Sales copy 'quick snacks'/1. Warren Buffet's copywriting secret.mp45.83MB
9. 4. Sales copy 'quick snacks'/2. The role of emotion - even in the B2B environment.mp48.95MB
10. 4. Sales copy 'quick snacks'/3. What every brat knows - and copywriters forget (needs wants emotion).mp415.79MB
11. 4. Sales copy 'quick snacks'/4. Another real-life example - another switcheroo.mp43.87MB
12. 4. Sales copy 'quick snacks'/5. Create a persona, or avatar, for consistent, targeted tone of voice.mp43.28MB
13. 4. Sales copy 'quick snacks'/6. Headlines. Eleven ways to create great headlines - fast.mp49.11MB
14. 4. Sales copy 'quick snacks'/7. Call to action.mp47.2MB
15. 5. Features, benefits and advantages - the bit everyone gets wrong/1. Features, benefits and advantages.mp415.59MB
16. 6. The most powerful way to structure your sales copy/1. meet AIDA (and really get to know her).mp413.77MB
17. 6. The most powerful way to structure your sales copy/2. B2C sales copywriting, AIDA in real-life.mp47.89MB
18. 6. The most powerful way to structure your sales copy/3. Business to Business B2B sales copywriting, with samples.mp412.81MB
19. 6. The most powerful way to structure your sales copy/4. EXERCISE - your chance to try AIDA, writing e-Shot copy..mp43.74MB
20. 6. The most powerful way to structure your sales copy/5. My version - using AIDA.mp46.05MB
21. 6. The most powerful way to structure your sales copy/6. Dressing AIDA.mp45.07MB
22. 7. Copywriting - how to write a Press Release and get published/1. Anatomy of a Press Release.mp412.22MB
23. 7. Copywriting - how to write a Press Release and get published/10. Nine copywriting tips to schmooze the media.mp422.11MB
24. 7. Copywriting - how to write a Press Release and get published/2. PseudoPress Releases.mp45.97MB
25. 7. Copywriting - how to write a Press Release and get published/3. Understanding keywords - the essentials.mp447.79MB
26. 7. Copywriting - how to write a Press Release and get published/5. Using Google's Keyword Planner - over my shoulder.mp48.19MB
27. 7. Copywriting - how to write a Press Release and get published/6. News wires.mp42.21MB
28. 7. Copywriting - how to write a Press Release and get published/7. How to find out what magazinestrade portals are going to publish in the future.mp411.75MB
29. 7. Copywriting - how to write a Press Release and get published/8. How to find bloggers and journalists in your field of interest.mp411.86MB
30. 7. Copywriting - how to write a Press Release and get published/9. Punch above your weight - with a 'Press Room'.mp46.83MB
31. 8. Case studies; everything you need to know/1. How to maximise the IMPACT of a case study - look-and-feel.mp415.5MB
32. 8. Case studies; everything you need to know/2. How to STRUCTURE a case study the EASY way.mp47.11MB
33. 8. Case studies; everything you need to know/3. The practicalities of making a case study work.mp45.92MB
34. 9. Writing for video/1. What's it all about.mp47.53MB
35. 9. Writing for video/2. Writing the script.mp49.39MB
36. 9. Writing for video/3. Your own FREE Autocue and how to use it.mp411.5MB