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Julian Cole - Strategy Finishing School

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视频 2023-10-22 09:47 2024-12-4 09:41 184 25.07 GB 200
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Julian Cole - Strategy Finishing School

文件列表
  1. 13-Webinars/30-How To Get To An Insight (Aug 21).mp4690.79MB
  2. 01-Strategy Fundamentals/01-Strategy Finishing School - Course Introduction.mp429.06MB
  3. 01-Strategy Fundamentals/02-How To Learn Strategy.mp419.21MB
  4. 01-Strategy Fundamentals/03-Porsche Macan Exercise.mp413.85MB
  5. 01-Strategy Fundamentals/09-Business Goals.ts61.31MB
  6. 01-Strategy Fundamentals/10-Consumer Problem.mp4128.63MB
  7. 01-Strategy Fundamentals/12-Insights.mp4142.64MB
  8. 01-Strategy Fundamentals/13-Single Minded Proposition.ts49.34MB
  9. 01-Strategy Fundamentals/14-Benefit Ladders.mp482.76MB
  10. 01-Strategy Fundamentals/15-Word Craft.ts34.53MB
  11. 01-Strategy Fundamentals/17-Missing Strategy Fundamentals.ts54.26MB
  12. 01-Strategy Fundamentals/18-When you need a strategy.mp487.27MB
  13. 01-Strategy Fundamentals/19-Nested Strategy Exercise.ts36.84MB
  14. 01-Strategy Fundamentals/22-Strategy Operating System/01-Strategy Operating System - Introduction.mp4150.75MB
  15. 01-Strategy Fundamentals/22-Strategy Operating System/02-What is the definition of strategy.ts42.66MB
  16. 01-Strategy Fundamentals/22-Strategy Operating System/03-Strategy Operating System - Outputs (Models, Frameworks, Slides).mp497.04MB
  17. 01-Strategy Fundamentals/22-Strategy Operating System/04-Examples.ts64.27MB
  18. 01-Strategy Fundamentals/22-Strategy Operating System/05-Workflow.mp4110.78MB
  19. 01-Strategy Fundamentals/22-Strategy Operating System/06-Exercise - Rosetta Stone.ts46MB
  20. 01-Strategy Fundamentals/22-Strategy Operating System/07-Your Strategy Analogy.mp481.16MB
  21. 01-Strategy Fundamentals/22-Strategy Operating System/08-Write down 5-10 outputs (8).ts28.35MB
  22. 01-Strategy Fundamentals/22-Strategy Operating System/09-Outputs of Examples.ts10.87MB
  23. 01-Strategy Fundamentals/22-Strategy Operating System/10-Assemble Your Deck (10).ts13.95MB
  24. 01-Strategy Fundamentals/22-Strategy Operating System/11-Strategy Operating System - Assemble Your Deck.ts15.05MB
  25. 01-Strategy Fundamentals/22-Strategy Operating System/12-Strategy Finishing School Sales Page version 1 - 2.ts46.36MB
  26. 01-Strategy Fundamentals/23-Video Resources/01-Strategy Breakdown - Burger King.ts26.91MB
  27. 01-Strategy Fundamentals/23-Video Resources/02-Strategy Breakdown - JBL.ts27.99MB
  28. 01-Strategy Fundamentals/23-Video Resources/03-Strategy Breakdown - Extra Gum.ts46.99MB
  29. 01-Strategy Fundamentals/23-Video Resources/04-Strategy Breakdown - Burger King Stevenage.mp492.32MB
  30. 01-Strategy Fundamentals/23-Video Resources/05-How to Write a Strategy Portfolio with Mikaela Uricheck.ts50.13MB
  31. 01-Strategy Fundamentals/23-Video Resources/06-4 Tips to learn from Nike Advertising.mp484.81MB
  32. 01-Strategy Fundamentals/23-Video Resources/07-Nike Marketing Strategy Case Study - Find Your Greatness.ts69MB
  33. 01-Strategy Fundamentals/23-Video Resources/08-Strategy Breakdown - Eargo.ts32.77MB
  34. 01-Strategy Fundamentals/23-Video Resources/09-Strategy Breakdown - Geico.ts52.26MB
  35. 01-Strategy Fundamentals/23-Video Resources/10-How to Write a Strategy Plan - Example Stihl.mp4216.5MB
  36. 01-Strategy Fundamentals/23-Video Resources/11-Strategy On A Page - Nike New Play.mp499.16MB
  37. 01-Strategy Fundamentals/23-Video Resources/12-How to Write a Strategy Plan - IKEA.mp4167.24MB
  38. 01-Strategy Fundamentals/23-Video Resources/13-Strategy Breakdown - Newcastle Brown Ale.mp4150.75MB
  39. 01-Strategy Fundamentals/23-Video Resources/14-Strategy Presentation Example for Mattress Firm with Matthew Osborne.mp4262.31MB
  40. 02-Research/01-Introduction To The Research Module.ts14.88MB
  41. 02-Research/02-Strategy Kick Off Questions.ts19.21MB
  42. 02-Research/03-Strategy Scrapbook Template.ts13.45MB
  43. 02-Research/04-Art Of Questioning Clients (Featuring - Alex Murrell).mp4271.75MB
  44. 02-Research/05-Evaluating Data Sources .ts36.83MB
  45. 02-Research/06-Validating Problem & Insight Statements.ts34.01MB
  46. 02-Research/07-Bonus - Strategy Scrapbook Interview Dakota Green Opening Moves.ts42.7MB
  47. 02-Research/08-1HR Research Project - Murnong (Daisy) Yams.mp4155.22MB
  48. 03-Insights/01-Beginner - What Are Insights.ts28.81MB
  49. 03-Insights/02-Beginner - Insight Vs. Observation.ts57.68MB
  50. 03-Insights/03-Intermediate - Flipping Insights (10 Minute Insight Trick).ts18.75MB
  51. 03-Insights/04-Intermediate - Polishing Insights.ts27.22MB
  52. 03-Insights/05-Intermediate - Adding Tension.ts37.41MB
  53. 03-Insights/06-Reframing with Marco Del Valle.mp4577MB
  54. 03-Insights/07-What is an Insight - Danish Chan.ts46.09MB
  55. 04-Briefing/01-How To Write A Creative Brief - Seamless Example.ts55.18MB
  56. 04-Briefing/02-Creative Briefing - GET-TO-BY.mp4271.14MB
  57. 04-Briefing/03-5 Steps Creative Brief to Tactical Brief.ts61.68MB
  58. 04-Briefing/04-Single Minded Proposition.ts29.66MB
  59. 04-Briefing/05-Number 1 Mistake Junior Planners Make.ts29.41MB
  60. 04-Briefing/08-Writing Colorful Briefs (Webinar - December 2020).mp4268.57MB
  61. 04-Briefing/09-How to Write a Creative Brief - Cheetos.ts30.55MB
  62. 04-Briefing/10-How to Write a Creative Brief - Carhartt.mp478.32MB
  63. 04-Briefing/11-What is Advertising Strategy - Spotify & Snickers.ts62.07MB
  64. 04-Briefing/12-How To Write A Creative Brief Example Seamless Campaign - recut.mp4108.39MB
  65. 05-Brand Strategy/01-Brand Strategy 101.ts68.81MB
  66. 05-Brand Strategy/02-Beginner - Brand Frameworks.ts38.58MB
  67. 05-Brand Strategy/03-Intermediate - Brand Architecture.ts41.8MB
  68. 05-Brand Strategy/04-Intermediate - Brand Archetype.ts38.66MB
  69. 05-Brand Strategy/05-What is an Advertising Idea - Example It’s Miller Time.mp495.17MB
  70. 06-Communications Planning/01-What is Comms Planning.ts37.56MB
  71. 06-Communications Planning/02-Beginner - Consumer Journey - From Data To Journey .mp4504.6MB
  72. 06-Communications Planning/03-Beginner - Consumer Journey Mapping.ts33.64MB
  73. 06-Communications Planning/04a-Beginner - Comms Framework.ts35.96MB
  74. 06-Communications Planning/04b-RXBar Comms Framework Question.ts19.83MB
  75. 06-Communications Planning/04c-Comms Framework Webinar (PDA).mp4361.6MB
  76. 06-Communications Planning/05a-Beginner - Comms Planning Questions.ts51.24MB
  77. 06-Communications Planning/05c-Christmas 2019 Ad.mp410.58MB
  78. 06-Communications Planning/05d-Comms Planning Questions (Exercise Solution - John Lewis).ts29.33MB
  79. 06-Communications Planning/06-Intermediate - Tactical Briefing.ts61.46MB
  80. 06-Communications Planning/07-Intermediate - Articulating An Idea.ts61.76MB
  81. 06-Communications Planning/08-Intermediate - Building Out An Execution - Storify The Idea.ts32.53MB
  82. 06-Communications Planning/09a-Intermediate - Campaign Ecosystems.ts50.8MB
  83. 06-Communications Planning/10a-Advanced - Innovation Checklist.mp4210.44MB
  84. 06-Communications Planning/10b-Advanced - Innovation Checklist Example Betterment Opening Moves.ts42.65MB
  85. 06-Communications Planning/11-Advanced - Blueprints.ts57.71MB
  86. 06-Communications Planning/14-How to Write a Communications Strategy (June 2021).mp4356.27MB
  87. 06-Communications Planning/15-Creative Strategy In Advertising - Coles Supermarket Case Study.ts46.62MB
  88. 06-Communications Planning/16-Creative Strategy In Advertising - Facebook Example.ts42.18MB
  89. 06-Communications Planning/17-Creative Strategy In Advertising - HP Example.ts39.61MB
  90. 06-Communications Planning/18-What is Comms Planning.mp4110.12MB
  91. 06-Communications Planning/19-What is Creative Strategy.mp4193.08MB
  92. 07-Advertising Effectiveness/01-How Advertising Works.ts34.8MB
  93. 07-Advertising Effectiveness/02-Cogs of Marketing Effectiveness with Matt Daniell.mp4361.57MB
  94. 07-Advertising Effectiveness/03-Mental And Physical Availability.ts25.78MB
  95. 07-Advertising Effectiveness/04-Category Entry Points.ts15.59MB
  96. 07-Advertising Effectiveness/05-Distinctive Assets.ts9.44MB
  97. 07-Advertising Effectiveness/06-ESOV - Extra Share Of Voice.ts20.78MB
  98. 07-Advertising Effectiveness/07-Setting Up A KPI Framework.ts52.84MB
  99. 07-Advertising Effectiveness/08-Different Types of Measurement.ts59.85MB
  100. 08-Business Strategy/01-Intermediate - Proactive Strategy.ts35.67MB
  101. 08-Business Strategy/02-Beginner - SWOT Analysis.ts52.09MB
  102. 09-Diplomacy/01-Beginner - Designing Decks.mp4228.37MB
  103. 09-Diplomacy/02-Beginner - Short Sharp Strategy.ts46.07MB
  104. 09-Diplomacy/03-Beginner - Writing Presentations.ts46.53MB
  105. 09-Diplomacy/04-Beginner - Creative Feedback.ts36.9MB
  106. 09-Diplomacy/05-Intermediate - How To Work With Creatives.ts42.68MB
  107. 09-Diplomacy/06-Intermediate - Working With Media Agencies.ts43.24MB
  108. 10-Management/01-Intermediate - Managing Planners.ts44.62MB
  109. 10-Management/02-Intermediate - Strategy Interview Questions.ts68.51MB
  110. 10-Management/03-Advanced - Setting Up A Strategy Department.mp4180.8MB
  111. 10-Management/04-Advanced - Designing A Strategy Department.mp4234.86MB
  112. 10-Management/05-Advanced - Setting a Department Vision.ts64.37MB
  113. 10-Management/06-Advanced - Scoping Strategy.ts43.21MB
  114. 10-Management/07-Advanced - Scoping Strategy Template.ts6.61MB
  115. 10-Management/08-Advanced - Being Strategic About Resourcing.ts31.22MB
  116. 10-Management/09-Advertising Agency Models.ts47.55MB
  117. 10-Management/10-The 3 Secrets to Attracting Great Strategy Talent.mp494.18MB
  118. 10-Management/11-5 Strategy Exercises for Strategists.mp4233.36MB
  119. 11-Selling Strategy/01-Advanced - Scoping Strategy.ts49.89MB
  120. 11-Selling Strategy/02-Advanced - Scoping Strategy Template.ts8.68MB
  121. 11-Selling Strategy/03-Intermediate - Proactive Strategy.ts35.68MB
  122. 12-Professional Development/01-Beginner - Who's Who In The Agency.ts24.73MB
  123. 12-Professional Development/02-Beginner - Different Types Of Planners (Brand Planner, Comms Planner, & Media Planner).ts51.24MB
  124. 12-Professional Development/03-Beginner - Transition into Strategy.ts50.03MB
  125. 12-Professional Development/04-Beginner - Strategy Confidence.ts33.23MB
  126. 12-Professional Development/05-Beginner - How To Write Short Sharp Strategy.ts50.17MB
  127. 12-Professional Development/06-Beginner - Writing Presentations.ts55.48MB
  128. 12-Professional Development/07-Beginner - Designing Decks.mp4243.33MB
  129. 12-Professional Development/08-Beginner - Managing Downtime.ts10.4MB
  130. 12-Professional Development/09-Intermediate - How to get a raise.ts43.5MB
  131. 12-Professional Development/10-Intermediate - Strategy Portfolio.ts42.19MB
  132. 12-Professional Development/11-How To Get A Strategy Promotion Webinar (January 2021).mp4208.57MB
  133. 12-Professional Development/12-Office Hours (April 2021).mp4256.27MB
  134. 12-Professional Development/13-Three Types of Strategists.ts55.76MB
  135. 12-Professional Development/14-Strategy for Dealing with Burnout with Leah Gritton.mp4164.03MB
  136. 13-Webinars/01-Master Brand Strategy in 60 minutes (sept 20).mp4182.1MB
  137. 13-Webinars/02-How To Setup A Strategy Department (Sept 7).mp4185.21MB
  138. 13-Webinars/03-Roadmap For How To Break Into Strategy (August 23).mp4303.01MB
  139. 13-Webinars/04-My Worksheet To Respond To Client Briefs (August 9).mp4310.35MB
  140. 13-Webinars/05-5 Frameworks To Be The Next Best Strategists (July 25).mp4247.28MB
  141. 13-Webinars/06-My Strategy On A Page Process You Can Steal (July 12).mp4179.36MB
  142. 13-Webinars/07-Conquer Comms Strategy (June 28).mp4261.56MB
  143. 13-Webinars/08-Master Brand Strategy in 60 minutes (June 14).mp4284.74MB
  144. 13-Webinars/09-How Strategists Can Help Sell Innovative Work (May 24).mp4547.56MB
  145. 13-Webinars/10-Roadmap For How To Break Into Strategy (May 17).mp4225.15MB
  146. 13-Webinars/11-3 Roles A Creative Strategist Controls (May 3).mp4317.86MB
  147. 13-Webinars/12-Improve Your Strategy Writing In 1 Hour (April 19).mp4195.35MB
  148. 13-Webinars/13-Boring To Brilliant Briefs (April 5).mp4198.29MB
  149. 13-Webinars/14-Comms Strategy (March 22).mp4309.19MB
  150. 13-Webinars/15-How To Set Up A Strategy Department (March 8).mp4221.4MB
  151. 13-Webinars/16-Webinar Design Thinking For Product Innovation (February 22).mp4410.31MB
  152. 13-Webinars/17-How To Transfer Into Strategy (January 2022).mp4175.47MB
  153. 13-Webinars/18-My Strategy Process For Responding To Client Briefs (December 2021).mp4292.94MB
  154. 13-Webinars/19-5 Frameworks Every Ad Strategist Must Know (November 2021).mp4218.71MB
  155. 13-Webinars/20-4 Secrets to Never Writing A Bad Brand Strategy (November 2021).mp4319.97MB
  156. 13-Webinars/21-3 Places to Find An Insight (October 2021).mp4326.86MB
  157. 13-Webinars/22-How to Do Comms Planning (October 2021).mp4312.51MB
  158. 13-Webinars/23-5 Strategy Exercises to Become a Better Strategist (September 2021).mp4345.77MB
  159. 13-Webinars/24-How to Build a Strategy Department (September 21).mp4282.12MB
  160. 13-Webinars/25-How to Prepare for a Strategy Interview (September 21).mp4375.63MB
  161. 13-Webinars/26-How To Transfer Into Strategy Webinar (September 21).mp4307.97MB
  162. 13-Webinars/27-How To Write A Strategy On A Page (September 21).mp4247.55MB
  163. 13-Webinars/28-How To Write A Creative Brief Webinar (August 21).mp4284.89MB
  164. 13-Webinars/29-Understanding Strategy Fundamentals (August 21).mp4388.77MB
  165. 13-Webinars/31-Growing As A Strategist (May 21).mp4211.98MB
  166. 13-Webinars/32-Writing A Strategy (May 21).mp4299.45MB
  167. 13-Webinars/33-What Is Strategy (May 21).mp4347.99MB
  168. 13-Webinars/34-Comms Framework (April 21).mp4379.61MB
  169. 13-Webinars/35-How To Get A Strategy Promotion Webinar (January 21).mp4197.99MB
  170. 13-Webinars/36-Writing Colorful Brief Webinar (Dec 20).mp4266.37MB
  171. 13-Webinars/37-How To Find An Insight (February 2022).mp4357.83MB
  172. 13-Webinars/38-How To Write A Strategy On A Page (February 14).mp4202.36MB
  173. 14-Creative Briefing/01-How To Write A Creative Brief - Seamless Example.ts55.18MB
  174. 14-Creative Briefing/02-Creative Briefing - GET-TO-BY.ts108.25MB
  175. 14-Creative Briefing/03-5 Steps Creative Brief to Tactical Brief.ts61.68MB
  176. 14-Creative Briefing/04-Single Minded Proposition.ts29.66MB
  177. 14-Creative Briefing/05-Number 1 Mistake Junior Planners Make.ts29.41MB
  178. 14-Creative Briefing/08-Writing Colorful Briefs (Webinar - December 2020).ts106.63MB
  179. 14-Creative Briefing/09-How to Write a Creative Brief - Cheetos.ts30.55MB
  180. 14-Creative Briefing/10-How to Write a Creative Brief - Carhartt.ts73.91MB
  181. 14-Creative Briefing/11-What is Advertising Strategy - Spotify & Snickers.ts62.07MB
  182. 14-Creative Briefing/12-How To Write A Creative Brief Example Seamless Campaign - recut.ts101.51MB
  183. 16-Transfer From Account Management To Strategy/01-How To Transfer From Account Management To Strategy - Webinar.mp4460.27MB
  184. 19-Strategy Fundamentals (2021 - Archive)/01-What Is Strategy-.mp4205.89MB
  185. 19-Strategy Fundamentals (2021 - Archive)/02-Different Types Of Planners-.ts45.87MB
  186. 19-Strategy Fundamentals (2021 - Archive)/03-Who's Who In The Agency-.ts21.86MB
  187. 19-Strategy Fundamentals (2021 - Archive)/04-Advertising Agency Models-.ts44.73MB
  188. 19-Strategy Fundamentals (2021 - Archive)/05-OLD VERSION - Writing Strategy-.ts54.29MB
  189. 19-Strategy Fundamentals (2021 - Archive)/06-B) Strategy Blank Checks - Jolly Rancher Review-.mp4232.48MB
  190. 19-Strategy Fundamentals (2021 - Archive)/07-Creative Briefing GET-TO-BY-.mp4269.26MB
  191. 19-Strategy Fundamentals (2021 - Archive)/08-How To Write Short Sharp Strategy-.ts46.35MB
  192. 19-Strategy Fundamentals (2021 - Archive)/09-Transition into Strategy (No Agency Experience)-.ts51.1MB
  193. 19-Strategy Fundamentals (2021 - Archive)/10-B) Live Webinar How To Transfer From Account Management.mp4160.71MB
  194. 19-Strategy Fundamentals (2021 - Archive)/11-Managing Downtime Lesson-.ts10.4MB
  195. 19-Strategy Fundamentals (2021 - Archive)/13-7 Frameworks Workshop [Mar 2021]-.mp4365.52MB
  196. 19-Strategy Fundamentals (2021 - Archive)/14-Exercise - Strategy In Under An Hour Lawn Example-.ts44.83MB
  197. 20-Strategy Kick-Off Toolkit/01-Strategy Toolkit Introduction.ts42.28MB
  198. 20-Strategy Kick-Off Toolkit/05-Dakota Green Opening Moves Explaining The Strategy Scrapbook.ts42.78MB
  199. 20-Strategy Kick-Off Toolkit/07-Strategy Blank Checks.ts53.8MB
  200. 20-Strategy Kick-Off Toolkit/08-Jolly Rancher Case Study Review-.mp4232.23MB
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