Lynda - Brand Strategy for Designers

1. 1.Introduction/01.“Strategy” is just a fancy word.mp427.23MB
2. 1.Introduction/02.Who this course is for.mp49.77MB
3. 2.1. Foundations of Brand Strategy/03.What is a brand strategy.mp431.79MB
4. 2.1. Foundations of Brand Strategy/04.What isn't a brand strategy.mp413.07MB
5. 2.1. Foundations of Brand Strategy/05.Why is a brand strategy necessary.mp422.64MB
6. 3.2. Steps in Creating a Brand Strategy/06.Business and brand strategy.mp418.56MB
7. 3.2. Steps in Creating a Brand Strategy/07.Define what your brand does.mp419.17MB
8. 3.2. Steps in Creating a Brand Strategy/08.Define who your target audience is.mp426.88MB
9. 3.2. Steps in Creating a Brand Strategy/09.Define your market and competition.mp413.22MB
10. 3.2. Steps in Creating a Brand Strategy/10.Define the values that will guide you.mp424.68MB
11. 4.3. From Brand Strategy to Brand Design/11.Brand design isn’t just art.mp411.3MB
12. 4.3. From Brand Strategy to Brand Design/12.Naming.mp421.06MB
13. 4.3. From Brand Strategy to Brand Design/13.Logo design.mp416.87MB
14. 4.3. From Brand Strategy to Brand Design/14.Tone of voice.mp419.3MB
15. 4.3. From Brand Strategy to Brand Design/15.Brand style guide.mp415.45MB
16. 6.Conclusion/16.Next steps.mp49.47MB