Google Analytics Essential Training by Lynda

1. 0. Introduction/0.1 Welcome.mov11.31MB
2. 0. Introduction/0.2 How to get the most from this course.mov28.48MB
3. 0. Introduction/0.3 What's new in this update.mov3.25MB
4. 1. What Is Web Analytics/1.1 The pitfalls of hit counting and turning data into information.mov27.71MB
5. 1. What Is Web Analytics/1.2 Web analytics A tool and a process.mov19.68MB
6. 10. Traffic Source Reports/10.1 Understanding where site visitors come from.mov6.08MB
7. 10. Traffic Source Reports/10.2 Analyizing the All traffic Sources report.mov2.31MB
8. 10. Traffic Source Reports/10.3 Identifying direct traffic.mov2.55MB
9. 10. Traffic Source Reports/10.4 Identifying uesrs who were referred to your site.mov6.72MB
10. 10. Traffic Source Reports/10.5 Viewing search engine reports.mov8.4MB
11. 10. Traffic Source Reports/10.6 Introducing campaign tracking.mov14.45MB
12. 10. Traffic Source Reports/10.7 Planning, creating and logging a tracking strategy.mov3.28MB
13. 10. Traffic Source Reports/10.8 Tracking offline campaigns.mov11.06MB
14. 10. Traffic Source Reports/10.9 Finding data in a Campaign report.mov5.92MB
15. 11. Content Reports/11.1 Analyzing top content by metrics and the navigation summary.mov4.62MB
16. 11. Content Reports/11.2 Sorting top content according to page title.mov6.7MB
17. 11. Content Reports/11.3 Understanding when to use content drilldown.mov4.79MB
18. 11. Content Reports/11.4 Measuring the importance of top landing and top exit pages.mov6.06MB
19. 11. Content Reports/11.5 Identifying slow-performning pages with the Site Speed report.mov7.57MB
20. 11. Content Reports/11.6 Understanding the Site Search and Usage report.mov8.5MB
21. 11. Content Reports/11.7 Analyzing the Search Terms and Search Term Refinement reports.mov5.83MB
22. 11. Content Reports/11.8 Using the Site Search Pages report to understand how users search.mov7.91MB
23. 11. Content Reports/11.9 Configuring Site Search.mov9.76MB
24. 12. Conversions/12.1 Understanding the Goal reports.mov7.32MB
25. 12. Conversions/12.2 Configuring goals.mov13.59MB
26. 12. Conversions/12.3 Understanding funnel visualization.mov12.36MB
27. 12. Conversions/12.4 Identifying value through E-commerce reports.mov16.95MB
28. 12. Conversions/12.5 Using goal flow to find detailed insights.mov7.97MB
29. 13. The Home Tab/13.1 Real-time data for time-sensitive analysis.mov8.48MB
30. 13. The Home Tab/13.2 Using intelligence alerts to flag important events.mov13.49MB
31. 13. The Home Tab/13.3 Creating custom intelligence alerts.mov7.72MB
32. 13. The Home Tab/13.4 Creating and customizing dashboards.mov7.5MB
33. 14. Conclusion/14.1 Goodbye.mov13.1MB
34. 2. What does Analytics Measure/2.1 Defining goals and conversions Why do you have a website.mov50.64MB
35. 2. What does Analytics Measure/2.2 Understanding data Averages, segments, trends and content.mov9.61MB
36. 2. What does Analytics Measure/2.3 Introducing segments.mov27.58MB
37. 2. What does Analytics Measure/2.4 Understanding trends and context.mov55.97MB
38. 3. Google Analytics Fundamentals/3.1 How does Google Analytics work.mov24.01MB
39. 3. Google Analytics Fundamentals/3.2 Setting up an account.mov4.12MB
40. 3. Google Analytics Fundamentals/3.3 Installing tracking code on a site.mov12.13MB
41. 4. Google Analytics Report Fundamentals/4.1 Understanding accounts and profile administration.mov9.93MB
42. 4. Google Analytics Report Fundamentals/4.2 Navigating the reports and the Data Over Time chart.mov8.43MB
43. 4. Google Analytics Report Fundamentals/4.3 Selecting and comparing date ranges.mov12.01MB
44. 4. Google Analytics Report Fundamentals/4.4 Using annotations to make notes in data.mov3.14MB
45. 4. Google Analytics Report Fundamentals/4.5 Using the help tools.mov5.86MB
46. 5. Detailed Reports/5.1 Viewing data in different formats.mov9.69MB
47. 5. Detailed Reports/5.2 Navigating data with site usage, goals and e-commerce metrics.mov15.33MB
48. 5. Detailed Reports/5.3 Sorting data with inline and advanced filters.mov13.31MB
49. 6. Intro to Segmentation/6.1 Understanding the importance of segmentation in data analysis.mov8.3MB
50. 6. Intro to Segmentation/6.2 Slicing data with dimensions.mov8.52MB
51. 7. Sharing Options/7.1 Why share data.mov8.63MB
52. 7. Sharing Options/7.2 Managing user accounts and profiles.mov5.54MB
53. 7. Sharing Options/7.3 Emailing reports.mov3.63MB
54. 8. Visitor Reports/8.1 Understanding who is visiting a site.mov2.37MB
55. 8. Visitor Reports/8.2 Analyzing location data.mov7.92MB
56. 8. Visitor Reports/8.3 Using language identification to segment users.mov2.48MB
57. 8. Visitor Reports/8.4 Differentiating new users from returning users.mov2.85MB
58. 8. Visitor Reports/8.5 Understanding visitor loyalty vs recency.mov6.56MB
59. 8. Visitor Reports/8.6 Comparing data according to visits, visitors, and page views.mov2.73MB
60. 8. Visitor Reports/8.7 Sorting data by vrowser capabilities.mov5.68MB
61. 8. Visitor Reports/8.8 Analyizing data from mobile browsers.mov3.86MB
62. 8. Visitor Reports/8.9 Using flow visualization to see common paths.mov10.99MB
63. 9. Advertising Reports/9.1 Linking an AdWords account to Google Analytics.mov3.51MB
64. 9. Advertising Reports/9.2 Identifiying campaigns and segmentation options.mov7.71MB
65. 9. Advertising Reports/9.3 Using keyword reports.mov1.77MB
66. 9. Advertising Reports/9.4 Fine-tuning your match type with the Matched Search Queries report.mov4.9MB
67. 9. Advertising Reports/9.5 Optimizing traffic by time of day.mov1.88MB
68. 9. Advertising Reports/9.6 Using the Destination URL report to identify landing pages.mov2.16MB
69. 9. Advertising Reports/9.7 Identifying the best placement options for ads.mov2.09MB
70. 9. Advertising Reports/9.8 Keyword positions.mov40.55MB