TutSala com Udemy - Market Research - Marketing Psychology and Consumer Behavior

1. ~Get Your Files Here !/1. Introduction and welcome/1. Introduction and welcome to the course.mp434.96MB
2. ~Get Your Files Here !/1. Introduction and welcome/2. Consumers and people behave differently than they say.mp444.09MB
3. ~Get Your Files Here !/1. Introduction and welcome/3. Starting to identify our target market and getting over initial assumptions.mp425.17MB
4. ~Get Your Files Here !/10. Psychology principles used in marketing/1. Introduction to marketing psychology.mp46.62MB
5. ~Get Your Files Here !/10. Psychology principles used in marketing/2. The extent of emotion in marketing, sales, and buying.mp423.7MB
6. ~Get Your Files Here !/10. Psychology principles used in marketing/3. AIDA.mp423.37MB
7. ~Get Your Files Here !/11. The psychological principle of Social Proof in business and marketing/1. Social proof theory introduction.mp480.84MB
8. ~Get Your Files Here !/11. The psychological principle of Social Proof in business and marketing/2. Awards for social proof.mp427.72MB
9. ~Get Your Files Here !/11. The psychological principle of Social Proof in business and marketing/3. Testimonials.mp461.47MB
10. ~Get Your Files Here !/11. The psychological principle of Social Proof in business and marketing/4. Publicity and featured in.mp49.45MB
11. ~Get Your Files Here !/12. The psychological principle of Scarcity in business and marketing/1. How to use discounts to boost sales.mp432.83MB
12. ~Get Your Files Here !/12. The psychological principle of Scarcity in business and marketing/2. Scarcity - learn to manufacture scarcity and get people to buy now.mp426.53MB
13. ~Get Your Files Here !/13. Additional marketing psychology/1. Reciprocity principle - based on cooperation - free or extra value.mp417.75MB
14. ~Get Your Files Here !/13. Additional marketing psychology/2. Information gap theory - common in headlines that don't tell everything.mp415.24MB
15. ~Get Your Files Here !/2. Interviews as a part of your market research and consumer research/1. How to get feedback on business ideas & how to get expert feedback.mp457.05MB
16. ~Get Your Files Here !/2. Interviews as a part of your market research and consumer research/2. Paid options to get business idea feedback.mp436.19MB
17. ~Get Your Files Here !/3. Conducting surveys to do your consumer research/1. Survey section introduction.mp415.66MB
18. ~Get Your Files Here !/3. Conducting surveys to do your consumer research/2. Creating an account in Google Docs so we can use Google Forms.mp48.14MB
19. ~Get Your Files Here !/3. Conducting surveys to do your consumer research/3. Multi-page forms.mp430.56MB
20. ~Get Your Files Here !/3. Conducting surveys to do your consumer research/4. Finishing the course customer feedback form.mp417.61MB
21. ~Get Your Files Here !/3. Conducting surveys to do your consumer research/5. Script for the feedback collection email.mp410.24MB
22. ~Get Your Files Here !/3. Conducting surveys to do your consumer research/6. Customer feedback form results.mp449.59MB
23. ~Get Your Files Here !/4. Focus groups/1. Focus group costs - few thousand and different if you do it or a firm.mp426.98MB
24. ~Get Your Files Here !/4. Focus groups/2. How to run a single focus group meeting.mp430.49MB
25. ~Get Your Files Here !/5. Existing market research by firms/1. Using existing research by research firms.mp416.17MB
26. ~Get Your Files Here !/6. KPIs for innovation in startups/1. Section introduction - using data, analytics, and KPIs to do market research.mp45.13MB
27. ~Get Your Files Here !/6. KPIs for innovation in startups/2. Defining KPI and examples of KPI.mp443.95MB
28. ~Get Your Files Here !/6. KPIs for innovation in startups/3. KPI for innovation in a dating website startup.mp436.21MB
29. ~Get Your Files Here !/7. Google Analytics introduction to monitor your KPIs/1. Introduction to Google Analytics for tracking KPI and important data.mp477.39MB
30. ~Get Your Files Here !/7. Google Analytics introduction to monitor your KPIs/2. CAC (Customer Acquisition Cost) and LTV to make a strong profit & real example.mp485.45MB
31. ~Get Your Files Here !/7. Google Analytics introduction to monitor your KPIs/3. User navigation flow in Google Analytics of your innovation or startup website.mp487.12MB
32. ~Get Your Files Here !/7. Google Analytics introduction to monitor your KPIs/4. Quality of the traffic and secondary metrics in Google Analytics.mp464.83MB
33. ~Get Your Files Here !/8. Extra way to do market research/1. Validating business ideas by starting small and testing them in the market.mp426.97MB
34. ~Get Your Files Here !/9. Active listening/1. Active listening for your customer service.mp416.27MB
35. ~Get Your Files Here !/9. Active listening/2. Example of active listening and improved comprehension I had to go through.mp426.71MB
36. ~Get Your Files Here !/9. Active listening/3. How to not lose a customer with bad support.mp417.37MB
37. ~Get Your Files Here !/9. Active listening/4. Ask to rephrase to make sure you understood.mp420.13MB
38. ~Get Your Files Here !/9. Active listening/5. Listening skills exercise.mp44.84MB
39. ~Get Your Files Here !/9. Active listening/6. Listening skills exercise - answer.mp417.14MB