Lynda - Programmatic Advertising Foundations
| 文件类型 | 收录时间 | 最后活跃 | 资源热度 | 文件大小 | 文件数量 |
|---|---|---|---|---|---|
| 视频 | 2017-9-23 01:06 | 2024-8-7 15:30 | 92 | 115.58 MB | 26 |
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文件列表
- 02. Working with Campaigns/05. Choosing auction or direct buying.mp41.94MB
- 05. Acting on Audience Insights/01. Attribution modeling.mp42.02MB
- 00. Introduction/02. What you should know before watching this course.mp42.11MB
- 06. Conclusion/01. Next steps.mp42.5MB
- 02. Working with Campaigns/01. Media types Video, display, interactive, and text ads.mp42.64MB
- 03. Targeting Methods/03. Impression-based targeting.mp42.74MB
- 03. Targeting Methods/04. Geo, contextual, and behavioral targeting.mp42.75MB
- 01. Basic of Programmatic Media Buying/05. Programmatic ads for apps and mobile.mp42.95MB
- 02. Working with Campaigns/04. Sample data management platforms.mp43.01MB
- 03. Targeting Methods/02. Audience targeting.mp43.3MB
- 05. Acting on Audience Insights/02. Artificial intelligence Future of segmentation and targeting.mp44.01MB
- 04. B2B Marketing and Programmatic/03. Using programmatic and AI for influencer marketing.mp44.13MB
- 00. Introduction/01. Welcome.mp44.16MB
- 02. Working with Campaigns/02. Using the right ad across screens.mp44.32MB
- 00. Introduction/04. Fragmentation challenges Multichannel and multiscreen.mp44.82MB
- 03. Targeting Methods/05. Remarketing and programmatic.mp44.89MB
- 01. Basic of Programmatic Media Buying/01. Uses of programmatic advertising.mp45.02MB
- 05. Acting on Audience Insights/03. Auditing ad fraud and accidental clicks.mp45.16MB
- 04. B2B Marketing and Programmatic/01. B2B programmatic success with LinkedIn.mp45.33MB
- 01. Basic of Programmatic Media Buying/04. The omnichannel programmatic approach.mp45.44MB
- 02. Working with Campaigns/03. How publishers and advertisers interact.mp45.98MB
- 03. Targeting Methods/01. Advanced targeting.mp46.22MB
- 00. Introduction/03. What is programmatic advertising.mp46.55MB
- 01. Basic of Programmatic Media Buying/02. The programmatic technology stack.mp47.36MB
- 04. B2B Marketing and Programmatic/02. B2B programmatic client and case examples.mp47.7MB
- 01. Basic of Programmatic Media Buying/03. Real-time advertising RTB, DSP, and SSP explained.mp48.56MB
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